![]() ![]() However, a fall in demand for biscuit packets worth Rs 5 indicates something far more troubling about this economic downturn than a decrease in car sales does. In an economic environment that is witnessing the loss of 2.30 lakh jobs in the automobile industry, a fall of 33 per cent in cotton yarn exports between April-June this fiscal year, and a significant decline in growth across the FMCG sector, the company’s gradual decline isn’t unbelievable. 12/ During World War II, it became a go-to biscuit for the British-Indian army. It was India’s answer to the British-branded biscuits. Parle-G biscuits, which have stayed within the same price range of Rs 4-5 for its smallest packet since 1929, is now finding it difficult to push back against a levelling tax. 10/ Since it was very affordable and accessible, it quickly became a hit among Indians. In response, Parle had to raise prices by 5 per cent, which further reduced sales. And any hope of recovery was quashed when the government introduced GST in 2017, increasing the tax on the below-Rs 100 per kg biscuit category from 12 to 18 per cent. Ghaziabad, Utter Pardesh, India - August 16 2022: Parle G biscuit, A picture of parle g biscuit stacked together with its packet isolated on white background. “The myth goes, and every Parlekar will tell you, that a local Marathi-speaking Christian named Jack was employed at the Parle factory and accidentally mixed the dough for both Parle-G and Monaco,” Gothoskar tells ThePrint.Īs the note ban resulted in a loss of about Rs 1.2 trillion from the Indian consumer goods market, the company’s sales nosedived and consumer demand shrunk. 26th February 2023,jodhpur city of Rajasthan state in india- Parle-G biscuits stacked over white background, selectively focused. Parle’s presence in the region was so ubiquitous that it soon became the stuff of legend. Right from the processing of raw materials, manufacturing, quality control, assembly and dispatch, we were taken through the entire process from scratch.Of course, the best part was the tasting session that was reserved for the end, when freshly baked biscuits and confectionery were handed out to us.” Mihir Joshi, a lawyer and Vile Parle resident, recalls, “Having always smelled the aroma of the biscuits but never having actually visited the factory, it was very exciting to visit for the first time. Often opening its doors to school children, Parle Products instituted factory visits as school field trips. Over time, the factory became an important presence in the neighbourhood and in the city of Mumbai. ![]() But the company, which was established before Independence and inspired by the Swadeshi movement, had very humble beginnings. ![]() And with Parle biscuits, you could make out what they were baking each day - Monaco, Parle-G or Krackjack - by the smell, and even the trains carrying the biscuits would leave behind a trailing scent of trail of glucose every morning,” he reminisces.Īpart from being a national favourite, Parle Products has stretched its arms in world markets that include the US, UK, Canada, Australia, New Zealand and the Middle East, and has manufacturing units in seven countries, besides India. “An actual, large Gold-Spot bottle sat atop that factory across the road, and you’d always look out for it when you crossed. “Right opposite the first Parle factory in Vile Parle, there was a Gold-Spot factory on the highway - what is today Bisleri,” Gothoskar recalls, “and both became an integral part of Bombay’s historical sensory archive”. Kids favorite Indian superhero Shaktiman also endorsed the brand in the 1990s.He now runs Khaki Tours out of the Wadala neighbourhood, but for the first 30 years of his life, he was a proud resident of Vile Parle, he tells ThePrint. The first TV commercial for Parle-G was made in 1982. Pepperfeedĭespite the price of the raw materials including milk, wheat and sugar going up, the price of Parle-G did not change for over a decade between 19. In 2013, Parle-G became India’s first FMCG brand to cross the ₹ 5000 crore mark in retail sales.Parle-G sells more than all the biscuit brands sold in China.4551 people in some part of the world, enjoy a Parle-G every second. ![]() Place parchment paper at the bottom of a springform tin. Add melted butter and process until combined. Place all the Parle-G packets produced in a year, around the Earth’s circumference, and you would circle the earth 192 times. Pulse the biscuits in the food processor until completely crushed.If stacked side by side, it would be enough to cover the 7.25 Lakh km distance between Earth and Moon!.Around 1 billion Parle-G packets are produced every month.With over 6 million retail stores in India acting as strong distribution points for Parle-G, its number one position worldwide should not be startling. In 2011, a survey conducted by Nielsen declared Parle-G as the largest selling biscuit brand in the world. ![]()
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