![]() The narrative element, however, has a fluidity that elevates the concept: ![]() The escape room concept informed the design and shaped the experience, in that the rooms are centred around interaction. There are escape room elements, in the two underlying games that visitors can play. Otherworld’s origins are still discernible. We were developing that out for a while, and then we pivoted more towards this direction.” It was going to be one big expansive space that was a hybrid of an escape room and immersive theatre: an open world explorable concept. “We were looking at renting a larger warehouse. The initial concept for Otherworld started as an escape room on a larger scale: It can make for an interesting experience, but I had the ambition to do something on a larger scale.” ![]() “Escape rooms are great, but you’re working with a limited budget and a small space. It went well.” The inspiration for OtherworldĪt this point, the team had the option either to keep growing the escape room concept or to move in a different direction. They’d bring out all their different departments for team-building activities. The banks in Charlotte are a big thing, and they ended up becoming our biggest clients. We were one of the first groups to open one up, down in Charlotte back in 2015.” It was back when no one had come across escape rooms. “I opened it with one of the scenic designers I’d worked with on the haunt. He built up a network of people, and started an escape room: That was what lay the foundation for the rest of the work that I’ve been doing in the experiential location-based entertainment space.” We had one going in Jacksonville, Florida, and then tried one up in the Columbus area. They kept growing the enterprise, opening new attractions every year: It was small – a $30,000 start-up a DIY haunted house that ended up doing well.” It was a collective effort with my family. I ended up doing my first commercial attraction in an old furniture store. “When we moved down to Florida, I noticed there weren’t any haunts in the area. He explains: “ Experiential entertainment is pretty much all I’ve ever done.”įrom a young age, he created haunted houses around the neighbourhood, in basements and backyards: From haunted houses to escape roomsīlooloop caught up with the concept’s founder, Jordan Renda, who has a background in haunted houses and escape rooms. The immersive Philadelphia attraction will feature more than 55 rooms, mixed reality (MR) playrooms, and installations.Īccording to the press release, guests will experience ‘iridescent creatures and primordial monsters, crawlable tubes and infinite expanses of light, and alluring art with depth and a captivating narrative’. For this project, the team have partnered with Thirteenth Floor Entertainment Group, producers of world-class location-based interactive experiences. The new location in Philadelphia will be on an even bigger scale. ![]() A loose narrative links the experiences, concerning Otherworld, Inc., a company whose experiments with VR have gotten out of hand, and the dreamworlds have broken through. Here, art is fused with cutting-edge tech, including projection equipment from leading supplier and partner, Optoma. The Columbus, Ohio venue allows its visitors to explore 32,000 square metres of immersive art experiences. Video can’t be loaded because JavaScript is disabled: Otherworld Philly | Immersive Experience Coming Soon to Philadelphia () ![]()
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